YIWU, CHINA – Recent shifts in the global trade landscape, triggered by new tariff policies imposed by the United States, have placed a significant focus on toy exports from Yiwu International Trade City. Jinqi Toys 3D Printing Farm, a 3D-printed toy manufacturer with a strong prior presence in the U.S. market, is now under close observation regarding its sales performance in the United States and its evolving global market strategy.
Robust U.S. Market Performance Before Tariffs
Prior to the tariffs, Jinqi Toys in Yiwu experienced considerable success with 3D-printed toy orders from the United States, which served as its primary export market, accounting for 70% to 80% of its orders.
According to Jinqi Toys’ management, their 3D-printed toys initially achieved significant popularity in the U.S. market, leading to a situation where demand outstripped supply. This initial success also spurred rapid growth in demand from neighboring countries. Substantial order volumes enabled Jinqi Toys to continuously expand its production scale and enhance both production efficiency and product quality to meet the demands of the U.S. market.
In 2024, 3D-printed toys manufactured in Yiwu, China, were in high demand in the U.S. market. Export statistics indicated that factories in Yiwu produced approximately 30,000 sets of 3D-printed toys daily, with 70% to 80% being shipped to markets in the United States and Europe. Some 3D-printed toy products even faced supply shortages. Furthermore, on TikTok, the hashtag #3dprinting garnered over 25.95 billion views, and the 3D-printed dragon egg model achieved sales exceeding 10,000 units on TikTok Shop within the U.S. in a single week. This highlights the significant popularity and market share that Chinese 3D-printed toys held in the U.S. market before the implementation of tariffs.
Impact of Tariffs and Market Adjustments
The imposition of U.S. tariffs has resulted in a reduction in 3D-printed toy orders from the United States for Jinqi Toys, with some customers requesting delays in shipments. The company reported that while its market share in the U.S. has decreased, orders from neighboring countries are on the rise, currently representing approximately half of its total 3D-printed toy orders. To address these changes in the U.S. market, Jinqi Toys is actively expanding into emerging markets such as Europe and South America to offset the decline in its U.S. market share.
3D-Printed Product Diversification and Production Expansion
A representative for Jinqi Toys stated that the company is now diversifying its product offerings beyond toys to include new categories such as jewelry and handicrafts. This strategic move aims to increase the variety of its exports and further enhance its overall market share. Notably, the integration of high-performance 3D printers like the Flashforge AD5M has significantly improved production efficiency and quality assurance.
Reportedly, in April 2025 alone, Jinqi Toys added 1,000 Flashforge 3D printers, bringing its total number of 3D printing devices to 5,000. This substantial increase in production capacity is intended to accommodate the anticipated high demand for 3D-printed products in newly targeted markets.
Continuous Innovation and Global Strategy
Jinqi Toys is also focused on enhancing its competitiveness through consistent product innovation, launching 5 to 10 new products daily, resulting in a monthly introduction of 150 to 300 new items. The company emphasizes its advantages in its comprehensive supply chain ecosystem, highly competitive cost structure, and product iteration efficiency that surpasses industry standards. Simultaneously, Jinqi Toys is actively developing its domestic market, aiming to increase the proportion of domestic trade to 30% by the end of the year, thereby establishing a robust dual circulation development pattern encompassing both domestic and international markets.
Despite the evident impact of U.S. tariffs on Jinqi Toys’ American orders, the company is proactively responding by exploring new international markets, diversifying its product lines, and expanding its production capabilities. The ultimate impact of these strategic adjustments on its global market performance remains to be observed.